And this does not qualify for great blog design.

Writing a great subject line in an email is necessary but not sufficient. If I open the email and it is not what I would expect from the sender nor subject line, form, or content I am done reading. Why should I start reading your blog, your magazine your book, if its not beautiful to look at, touching the high glossy paper doesn’t feel good, the cover and color doesn’t signal status and excitement…

Do you want your blog readers to spend time scrolling to your Collection of blog posts, or do you actually want them to read the thing. I know, nobody reads on the internet except for the search engines...

Probably the best travel blog: National Geographic telling long-form stories about our planet. Photo by Alexander Andrews. Photo above by Charisse Kenion.